Press Kit

Everything you need to
write about Streamline

Logos, screenshots, copy, and contact info — all in one place.

Quick Facts

App NameStreamline Swim: Deck to 1K
CategoryHealth & Fitness
PlatformiOS 26+ · watchOS 26+
AvailabilityComing soon to the App Store
PriceSubscription
DeveloperStreamline Swim
ProgramDeck to 1K — 12-week progressive plan
Apple WatchSeries 6+ recommended, not required

About Streamline

Long version (~100 words) — approved boilerplate, copy verbatim

Streamline is a swimming training app for iOS and Apple Watch that takes complete beginners from their first lap to 30 minutes of continuous swimming — roughly how long it takes to swim 1,000 meters — in just 8 to 12 weeks. Built on the same progressive-overload principles that have made structured interval training a global phenomenon, Streamline adapts the methodology for the pool. Each session is laid out on a simple, easy-to-follow plan that works for any lane swimmer. No swim team background, extra equipment, or complicated terminology required. The app integrates natively with Apple Health and Apple Fitness, delivers real-time guidance on Apple Watch, and keeps progress visible so users stay motivated week after week. Streamline is designed for casual fitness swimmers who want structure, not competition. The goal is a sustainable habit: one thousand meters, two-three times a week, as it fits your lifestyle.

Short version (~50 words) — approved boilerplate, copy verbatim

Streamline is a 12-week swimming training app for iOS and Apple Watch that guides complete beginners to 1,000 meters of continuous swimming — one session at a time. Built on progressive-overload principles, it integrates with Apple Health and Apple Fitness and delivers real-time coaching on Apple Watch. No swim background required.

Founder Story

Katy built Streamline after returning to the pool as a busy mom and former competitive swimmer — and finding nothing that worked for her. Existing swim apps are built for experienced athletes. They're expensive, time-intensive, and loaded with complicated training plans and technique coaching. Nothing existed for someone who just wanted to start again, affordably, without overwhelm. If it felt inaccessible to a former competitive swimmer, what chance did a true beginner have? Streamline meets people where they are: 30 minutes, any pool size, no prior fitness base required. The Apple Watch makes it possible — it's the only viable coaching interface in the water, enabling haptic-guided intervals without touching a phone. It didn't exist. So Katy built it.

One-liner

“The structured path from first lap to 1,000 meters.”

Short description (tweet-length)

“Streamline is a 12-week swimming program for iOS and Apple Watch that takes beginners from zero to 1,000 meters — one session at a time.”

Brand Assets

Please follow our brand guidelines when using these assets. Do not modify colors, proportions, or apply effects.

App Icon

App Icon

PNG · 1024×1024 — square icon for editorial use

📄

Fact Sheet

PDF — program overview, stats, and key details

Streamline

Wordmark – Light

PNG / SVG — teal/purple on transparent background

Streamline

Wordmark – Dark

PNG / SVG — white on transparent background, for dark backgrounds

Brand Guidelines

Color Palette

Teal

#2abbb4

Dark Teal

#1a9891

Purple

#667eea

Body BG

#f0fffe

Primary Text

#1a2332

Subtitle

#5a6b7d

Typography

Nunito (Google Fonts)

Regular 400Swim your first 1,000 meters.
SemiBold 600Swim your first 1,000 meters.
Bold 700Swim your first 1,000 meters.

Logo Usage

Do
  • Use the app icon and wordmark as provided without modification.
  • Maintain clear space around the logo equal to the height of the "S" in Streamline.
  • Use the teal/purple wordmark on white or light backgrounds.
Don't
  • Do not recolor, stretch, or distort the logo.
  • Do not place the light wordmark on dark backgrounds — use the white version.
  • Do not add drop shadows, outlines, or other effects to the logo.

Screenshots

High-resolution screenshots for editorial use. Contact us for additional formats or device sizes.

Plan Overview — iPhone

Plan Overview — iPhone

The full 12-week Deck to 1K program laid out week by week. Users can see their entire training arc at a glance and tap into any session.

Download PNG
Plan Structure — iPhone

Plan Structure — iPhone

A breakdown of how the Deck to 1K program is structured — interval lengths, rest periods, and weekly progression at a glance.

Download PNG
Swim History — iPhone

Swim History — iPhone

A log of every completed session. Users can track their progress over time and see how far they've come since their first workout.

Download PNG
Session Detail — iPhone

Session Detail — iPhone

A detailed breakdown of a single completed workout — intervals, rest periods, total distance, and duration.

Download PNG
Real-Time Coaching — Apple Watch

Real-Time Coaching — Apple Watch

Live guidance on Apple Watch Series 2 and later. Interval cues, rest timers, and progress delivered right to the wrist during every session.

Download PNG
Start or Schedule — Apple Watch

Start or Schedule — Apple Watch

Users can start a swim immediately or schedule their next session directly from Apple Watch, without reaching for their phone.

Download PNG

Media Contact

✉️

Press Inquiries

We typically respond within 1–2 business days.

For review copies, asset requests, interviews, or general press inquiries, please reach out via email. Include your outlet, deadline, and what you're working on — we'll get back to you quickly.

Reviewing Streamline? Request TestFlight access when you reach out and we'll get you set up.

Download All Assets

One ZIP with logos, app icon, screenshots, and promotional banner — everything you need in a single download.

Download Press Kit (.zip)

Includes PNG and SVG formats · Updated for launch